AI-Powered Horse Trading

Never miss asale again

Equi Assist automatically captures horses from WhatsApp and email, matches them with your clients and answers questions - so you can focus on selling.

See how it works

Already 42 dealers on the waitlist

0 of 50 spots filled

Limited live Β· access via the waitlistFirst 50 = 50% off first yearNo credit card required
The problem

Do you recognise this as a horse dealer?

Hours lost on admin

Manually retyping WhatsApp messages into Excel. Saving photos, tracking details, notes everywhere. The same tedious routine every single day.

Missed sales

A client was looking for a 7-year-old mare for dressage. Last week you had the perfect one, but you forgot. Your competitor was faster.

No overview

Horses scattered across WhatsApp chats, emails, notebooks and your memory. No central system. You don't even know how many you have.

Too slow to respond

Clients send messages at all hours. If you only reply the next morning, the horse is already gone. Speed wins in this business.

Imagine all of this happening automatically...

Equi Assist is not a listing site

Equi Assist is something different from Sporthorses.com, Horsetelex or Ehorses. Those sites are where you post an ad to find buyers. Here you run your day-to-day trade. You can use both side by side.

Listing sites

Sporthorses, Horsetelex, Ehorses…

Equi Assist

What do you do here?
Put a horse up for sale
Run your whole trade
Who sees your horses?
Anyone on the internet
Only you (and your team)
How do you sell?
Wait for an unknown buyer to call
Auto-match your own clients to incoming horses
What do you put in?
One horse per ad, manually
Everything that lands in your WhatsApp and email, automatically
What does it cost?
Per ad or monthly for visibility
Flat fee for your whole operation
What is it for?
Reaching new buyers
Not missing a single opportunity already in front of you

Keep posting your ads on Sporthorses. Equi Assist does not replace that. What we do: organise everything around it. Your WhatsApp conversations, your client list, your matches, your follow-ups.

How it works

From WhatsApp to salein 3 steps

1

Forward it

You receive a message about a horse via WhatsApp or email? Simply forward it to Equi Assist. Done.

WhatsApp
""Beautiful 6yo KWPN mare, dressage Z level, asking price 45K...""
Forward
2

AI does the work

Our AI automatically recognises the breed, age, discipline, price and photos. Everything is neatly stored in your database.

AI processing...
BreedKWPN
TypeMare
Age6 years
DisciplineDressage
Price€45.000
3

Automatic matching

As soon as a matching horse comes in, your clients are automatically matched. You and your client are notified instantly.

3 matches!
J

Jan de Vries

Looking for mare, dressage

95%
M

Marie Claes

Looking for mare, dressage

92%
P

Peter Janssen

Looking for mare, dressage

89%
Pricing

Transparent pricing,no surprises

Start with a 14-day free trial. No credit card required.

MonthlyYearlySave up to 17%

Starter

For dealers starting to digitise

€99/mo

excl. VAT

First 14 days free

  • Up to 50 horses in catalog
  • Client CRM + max 10 active searches
  • Match notifications with daily digest
  • Route planner with ETA messages
  • Quick WhatsApp to sellers
  • Calendar integration (Google Calendar)
  • No auto-reply
  • No search sharing

First 50 waitlist members get 50% off their first year!

Popular

Pro

For active dealers who don't want to miss a thing

€149/mo

excl. VAT

First 14 days free

  • Everything in Starter
  • Up to 200 horses, unlimited searches
  • Auto-reply (2 languages)
  • Auto-read passport photos
  • Screenshots and photos auto-import
  • Pedigree enrichment (Hippomundo, Horsetelex, FEI, …)
  • Dealer network + broadcast search requests

First 50 waitlist members get 50% off their first year!

Enterprise

For large dealers and partnerships

€249/mo

excl. VAT

First 14 days free

  • Everything in Pro
  • Unlimited horses
  • Unlimited active searches
  • Auto-reply in all 7 languages
  • Up to 5 team members
  • Priority support

First 50 waitlist members get 50% off their first year!

All prices exclude VAT. After the trial period, your subscription renews automatically. You can cancel at any time.

Ready to sell morehorses?

Try Equi Assist free for 14 days. No credit card, no obligations.

First 50 members: 50% off your first year + 30-day free trial.