Knowledge base for horse dealers

Practical guides on selling, administration and growing your trade.

• How to sell a horse as a dealer: a step-by-step plan that works

  Published on June 12, 2026

  From the first photo to a signed sales contract: a practical step-by-step plan for dealers who want to sell horses faster and at a better price.

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• Horse passport, microchip and registration: the rules when selling

  Published on June 12, 2026

  What EU dealers need to know about the equine passport, microchip number and ownership registration when selling a horse, plus a pre-delivery checklist.

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• Sport horse pricing: how to work out what your horse is really worth

  Published on June 12, 2026

  How much is your horse worth? A practical pricing guide for dealers: value drivers, cost floor, pricing psychology and when to adjust an asking price.

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• How to make a horse sale video that actually sells

  Published on June 12, 2026

  A practical guide for dealers: how to film a horse sale video on your phone that convinces buyers, from preparation to a single shareable link.

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• WhatsApp horse trading: the practical guide for professional dealers

  Published on June 12, 2026

  How to run your horse business on WhatsApp without losing deals: fast replies, organised chats, media discipline and records that stay findable.

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